Challenge
Acme United manufactures products for the cutting, measuring, and safety markets. While consumers see the quality and value in individual Acme United products, the company has the challenge of telling how it leverages patented technologies across product categories to build shareholder value.
Solution
We chose blueprint imagery as a storytelling element to help link each ACU product to the engineering approach common to the full portfolio of products. This approach enabled us to develop a story of sustainable innovation including the company’s ceramic, non-stick coating that can change the way people use Acme United products.
