Challenge
Shionogi, a Japanese pharmaceutical company, achieved 140 years of developing, partnering and commercializing medicine to treat patients with serious unmet medical need. To commemorate the milestone within the company, corporate communications requested a special publication focused on the company’s growth from a local wholesale medicine distributor in Osaka, Japan to a global leader in the pharmaceutical industry.
Solution
Wyant Simboli created a corporate history book combining imagery from the company archive with design that emphasizes Japanese art and culture. We employed time-honored design and printing techniques with elegant typography, rich black and white photographs, revealing die-cuts, folding and foil stamping. Traditional Japanese hand-stitched binding added a tactile quality not often used in modern print communications. We are especially pleased to have been recognized by the Connecticut Art Directors’ Club with the Best in Show award.
