Challenge
Regeneron Pharmaceuticals is a technology leader included in Fortune’s list of the most innovative companies. As Regeneron’s technology platform produces a growing number of FDA-approved products, the company has the challenge of reaffirming its focus on meeting the needs of individual patients while continuing to tell the story of its robust drug candidate pipeline.
Solution
Wyant Simboli emphasized Regeneron’s patient focus by featuring stories about patients whose medical conditions are being treated with the aid of Regeneron therapeutics. Full-page photographs of patients help the reader connect with each person’s story and serve as the launching point for links to videos, produced by our company, about the patients.
